Bitrix24 for retail and store chains

In retail, money is made in every dialogue with a buyer — and lost right there: in an unanswered WhatsApp, a forgotten invoice and a verbal assignment. We bring order to sales and team work: a single window for requests, automated deal processing and transparency for each store.
We work with both single stores and branch networks across several regions.
12+
years of experience implementing Bitrix24 and IT solutions
37
well-tuned systems with a trained client team
8
companies work with us on ongoing support

What hurts in retail — and how we solve it

Buyer requests — in different channels with no system
Telephony, messengers, social networks and the website are brought into a single CRM window: history for each client, no dialogue is lost.
Sales are processed manually, each manager in their own way
We standardize deal processing: stages, document templates, automatic statuses. A newcomer works by the system from day one.
There is no analytics by manager and store
Reports on sales, conversion and activity — by manager and branch. You can see who sells and who just works.
Tasks are set verbally and in messengers
Tasks and assignments are moved into Bitrix24: owners, deadlines, control of execution and employee workload.
A branch network — like a black box
A single system for all locations: sales, requests and tasks of each branch are visible to management in real time.
The client base is in notebooks and heads
All buyers in the CRM: history of purchases, requests and agreements. The base is a company asset, not a manager one.

Retail cases

SALON INTERIORS
Interior solutions, branches in Dagestan, Chechnya and Moscow
A company with 20 years of experience and a branch network. We built systematic sales-department work: we automated deal processing by managers, unified communication with clients in a single system, introduced analytics and reporting, and gave management transparency over branch work.
Rainbow Probeauty
A cosmetics and perfume store
The team interacts constantly: assignments, operational tasks, deadline control. We deployed Bitrix24 as the central task-management and internal-communication system: transparency of assignment execution, control of employee workload, fewer lost tasks. The system is under ongoing support.

Frequent questions

We have several stores in different cities. Will each be visible?
Yes: in the SALON INTERIORS case, branches in Dagestan, Chechnya and Moscow work in a single system — management sees sales, requests and manager work for each branch.
Managers process sales manually. Can this be automated?
Yes: deal processing turns into a clear step-by-step process — the manager guides the client through the stages, documents and statuses are created by the system, nothing is kept in the head.
The team sets tasks verbally and in messengers. Will the system help?
It will help: tasks are moved into Bitrix24 with owners and deadlines — like at Rainbow Probeauty, where assignments stopped getting lost and the manager can see employee workload.
Which buyer-communication channels can be connected?
Telephony, WhatsApp, Telegram, Instagram, the website — all requests go into a single CRM window with history for each client.
How does a rollout begin?
With an audit: we examine the buyer journey, the work of managers and locations, then design the system and roll it out step by step.