SALON INTERIORS

About the client

SALON INTERIORS is a company with more than 20 years of experience specializing in the sale of interior solutions and products for decorating residential and commercial spaces.

The company is actively developing and has a branch network in several regions of Russia, including Dagestan, the Chechen Republic and Moscow. Work with clients is carried out through sales managers who support projects from the first request to the completion of the deal.

As the business grew and its geography expanded, there was a need to build a single system for managing sales and client requests.

Task

Our team was tasked with building a convenient, automated system for managers that would bring structure to sales and make management analytics transparent.

01

establish a systematic sales department workflow
02

automate how managers process deals
03

introduce analytics and reporting tools
04

bring customer communications into a single system
05

make branch operations transparent

The challenge before implementation

Before the CRM was implemented, sales and customer communication processes were not fully centralized.

The main challenges were:

• there was no single system for tracking customer inquiries;

• sales were processed manually and were not standardized;

• it was hard to get up-to-date analytics on manager and branch performance;

• customer communication ran through different channels with no unified oversight.

Operating in several regions at once, the company needed a unified system for managing sales and communications.

Solution

To address these challenges, we implemented and configured Bitrix24 CRM, tailored to the company's specific operations and branch structure.

The main focus was on building a highly automated system for managers that makes it easy to process deals, log customer interactions and get management analytics.

The system was set up so that executives can monitor sales and performance across all of the company's branches.

What we did

As part of the project, we implemented the following:

Sales department automation

• designed the sales pipeline structure;

• set up deal processing workflows for managers;

• introduced tools for supporting customers at every stage of the sale.

Analytics and management reporting

• introduced sales reporting;

• built analytics on manager performance;

• set up tools for analyzing sales effectiveness.

Communication channel integration

We connected customer communication channels to Bitrix24:

• messaging apps;

• social media;

• other online communication channels.

All customer inquiries now flow into a single CRM system.

Branch operations

• configured the company's operating structure to cover multiple regions;

• made manager and department performance transparent;

• built a centralized sales management system.

Outcome

With Bitrix24 in place, SALON INTERIORS now has a modern system for managing sales and communications.

Key project results:
• automated the work of sales managers;
• structured the deal processing workflow;
• introduced management analytics;
• brought customer communication channels together;
• made branch operations transparent.

The company now has a scalable CRM system for managing sales effectively and overseeing managers in every region where it operates.