KASPIY Basketball Academy

About the client

KASPIY is the first professional basketball academy in Dagestan. It has been working since 2022 in Makhachkala and Kaspiysk, trains more than 400 students aged 6 and up and runs a wheelchair basketball team.

Parents choose a sports school quickly: they look for a gym close to home, check whether the time suits their child's age group and leave a request. If the schedule on the site is out of date and the answer comes the next day, the child goes to another school.

Task

The academy had a website, but it lived apart from the administrators' work: requests arrived outside the system where students, memberships and payments are managed, and the schedule had to be edited by hand.

Our job was to turn the site into the first step of the funnel: a request goes straight into the CRM with the venue and the group, the schedule comes from the system, and the administrator is notified instantly.

Main goals of the project:

01

move the sign-up form to the academy's own CRM
02

pull venues and groups into the form straight from the CRM schedule
03

rebuild the venues section from system data and switch seasonal gyms by date
04

bring the form, lists and cards in line with the academy's brand style
05

set up Telegram notifications for new requests
06

test the site on desktop and mobile with real clicks

Before the project

Requests from the site lived apart from the system where the academy manages students, memberships and payments: the administrator re-entered the data by hand and lost time on clarifications.

The schedule on the site was edited manually and drifted apart from the real one - a parent could arrive at the wrong time.

Small front-end issues got in the way: the native dropdown broke the style, and the sign-up button in the programs carousel was cut off at the edge of the screen.

Sign-up form: venues and groups are pulled from the CRM schedule, lists follow the academy's brand style

Solution

We rebuilt the sign-up form in the academy's style and wired it directly into the KASPIY CRM: name, phone, child, age, venue and group are sent in one request.

Venues and groups in the form are pulled from the CRM schedule. A parent picks a gym and sees only the groups that train there.

The section "Where we train" was rebuilt from system data: addresses, days and times for every group.

Seasonal venues switch by date: the summer stadium disappears when the season closes, the winter gym appears on its opening day - with no manual edits.

New requests go to the administrators in Telegram, and a bot makes sure none of them stays unprocessed.

Venues: addresses, days and times for every group; seasonal gyms switch on and off by date

How it works now

A parent opens the site, picks a venue and a group and leaves a phone number.

The request appears in the academy's CRM within seconds - with the venue, the group and the child's age.

The administrator gets a Telegram notification and calls back. After the first session the student stays in the same system: attendance, membership, payments.

Results

0

manual re-entry of requests

4

venues with a live schedule

2

cities - Makhachkala and Kaspiysk

400+

students in the academy

Outcome

The academy's website - kaspiybasketball.ru - became the first step of the funnel instead of a separate showcase.

Key results of the project:

• a request from the site reaches the academy's CRM within seconds, with no manual re-entry;

• the venue, the group and the age are visible right away - the administrator does not have to ask the basics;

• the schedule on the site comes from the system and switches by date on its own;

• a Telegram bot watches new requests so that none of them is lost.