ARDV Development

About the client

ARDV Development is a construction company delivering large development projects. The company's work involves a large number of requests from potential clients, active marketing and interaction with partners, including real-estate agencies and realtors.

The company already used the on-premise version of Bitrix24, but as the business scaled and the number of marketing channels grew, there was a need for deep system configuration, process optimization and ongoing technical support.

Task

Our team was tasked with optimizing and further developing the existing Bitrix24 system to keep the company's key business processes running reliably.

Key project goals:

01

get the sales department working efficiently
02

fix long-standing telephony issues that had been disrupting the contact center
03

structure and automate the sales pipelines
04

set up additional departments to work within the CRM
05

ensure that a high volume of marketing inquiries from multiple channels is handled correctly.

The challenge before implementation

Although the company was already using Bitrix24, the system needed significant rework and optimization.

The main challenges were:

• unstable telephony that had long caused problems with handling inquiries;

• a poorly structured sales department workflow;

• no clearly configured pipelines for different business processes;

• a large number of marketing channels that required centralized management;

• the need for ongoing configuration and maintenance of the CRM infrastructure.

Given the scale of the company's marketing activity, it needed a reliable and scalable system for handling inquiries.

Solution

As part of the project, we carried out in-depth configuration and optimization of the on-premise edition of Bitrix24 and set up ongoing support for the system.

We structured the sales business processes, connected communication channels and built a system of automated pipelines for the company's various lines of business.

Special attention was paid to configuring and stabilizing telephony, one of the key channels for handling customer inquiries.

What we did

As part of the project, we implemented the following:

Sales department optimization

• structured the sales department's workflow;

• set up an automated sales pipeline;

• built a system for handling customer inquiries.

Telephony setup

• carried out in-depth configuration and optimization of telephony;

• fixed long-standing issues that had been disrupting the contact center;

• ensured that incoming inquiries are handled correctly.

Pipeline setup for different departments

• set up a dedicated pipeline for the sales department;

• built a pipeline for the accounts receivable department;

• introduced a system for working with realtors and real estate agencies.

Communication channel integration

We connected the company's numerous marketing and communication channels to the system:

• more than 40 phone channels;

• at least 30 additional online communication channels.

These channels are regularly updated, optimized and maintained as part of our ongoing system support.

Outcome

As a result of configuring and developing Bitrix24, ARDV Development now has a stable, scalable system for managing sales and customer inquiries.

Key project results:

• stabilized telephony, which had previously been a problem area;

• structured the sales department's workflow;

• introduced automated pipelines for sales and additional processes;

• centralized the handling of inquiries from a large number of channels;

• built a scalable system for working with marketing sources and partner channels.

The project is still actively evolving: our team provides ongoing support and development of the Bitrix24 system, keeping the company's CRM infrastructure stable and adapting the system to new marketing and business needs.